The Nissan Frontier has earned the title of "Coolest Thing Made in Mississippi" for 2025. This recognition from the Mississippi Manufacturers Association underscores the midsize truck’s strong performance, reliable engineering, and economic impact on the state.
What Is the Mississippi Makers' Challenge?
The Mississippi Makers’ Challenge is an annual event highlighting the best manufactured products in the state. Hosted by the Mississippi Manufacturers Association, the challenge involves public voting to select standout innovations. This year, the Nissan Frontier won with 42% of the vote, surpassing four other finalists:
- Lockheed Martin’s C-130J Hercules
- PACCAR’s MX-11 Diesel Engine
- Hyperion’s Tactical Response Robot
- Miltec’s Mobile Surveillance Trailer
The Frontier’s win marks the first time an automotive product has topped the competition, emphasizing its popularity and impact in both the state and national markets.
Built in Mississippi, Engineered for the U.S.
The Nissan Canton Vehicle Assembly Plant, located just outside of Jackson, Mississippi, has produced over 5 million vehicles since opening in 2003. The Nissan Frontier is one of its top products.
Key facts about the Canton facility:
- Employs over 5,000 workers
- Covers 4.7 million square feet
- Builds both the Nissan Frontier and Nissan TITAN
This plant plays a critical role in Mississippi’s economy, contributing to local jobs and supply chains.
Key Features of the 2025 Nissan Frontier
The 2025 Nissan Frontier is a compact yet powerful pickup tailored to meet the needs of American drivers. Its design prioritizes utility, safety, and comfort.
Engine and Performance
- Engine: 3.8-liter V6
- Horsepower: 310 hp
- Torque: 281 lb-ft
- Transmission: 9-speed automatic
- Drivetrain: Available in both RWD and 4WD
Towing and Payload
- Maximum Towing Capacity: 7,150 lbs
- Payload Capacity: Up to 1,610 lbs
- Trailer Sway Control: Standard on all models
Fuel Efficiency
- City: 18 mpg
- Highway: 24 mpg
- Combined: 20 mpg
Technology and Connectivity
- Touchscreen: 12.3-inch display
- Audio: Fender Premium Audio System on higher trims
- Smartphone Integration: Wireless Apple CarPlay and Android Auto
- Navigation: Built-in with voice command support
Safety Systems
- Lane Departure Warning
- Blind Spot Warning
- Rear Cross Traffic Alert
- Intelligent Forward Collision Warning
- Automatic Emergency Braking with Pedestrian Detection
Trims and Pricing
| Trim | Drivetrain | Starting Price (USD) |
|---|---|---|
| S | RWD/4WD | $32,050 |
| SV | RWD/4WD | $35,790 |
| PRO-X | RWD | $38,470 |
| PRO-4X | 4WD | $42,270 |
Each trim targets a different buyer, from entry-level contractors to off-road enthusiasts.
Exterior and Interior Dimensions
| Measurement | Value |
|---|---|
| Length | 210.2 in |
| Width | 73.0 in |
| Height | 71.5 in |
| Wheelbase | 126.0 in |
| Bed Length | 59.5–73.3 in |
| Ground Clearance | 9.8 in |
How It Stacks Up: Competitor Comparison
The Frontier competes in the mid-size pickup segment. Here's how it compares to five leading rivals in 2025:
| Feature | Nissan Frontier | Toyota Tacoma | Ford Ranger | Chevrolet Colorado | Honda Ridgeline |
|---|---|---|---|---|---|
| Engine | 3.8L V6 | 2.4L Turbo-4 | 2.3L Turbo-4 | 2.7L Turbo-4 | 3.5L V6 |
| Horsepower | 310 hp | 278 hp | 270 hp | 310 hp | 280 hp |
| Towing Capacity | 7,150 lbs | 6,800 lbs | 7,500 lbs | 7,700 lbs | 5,000 lbs |
| Payload Capacity | 1,610 lbs | 1,685 lbs | 1,805 lbs | 1,684 lbs | 1,583 lbs |
| Starting Price (USD) | $32,050 | $26,400 | $25,070 | $30,695 | $39,750 |
Key Takeaways:
- Frontier leads in horsepower (tied with Colorado).
- Ford Ranger and Colorado edge ahead in towing and payload.
- Honda Ridgeline offers a smoother ride but is less capable off-road.
- Tacoma remains a popular option, but its powertrain lags behind.
Market Position and Buyer Insights
The Nissan Frontier appeals to buyers seeking:
- Strong power without needing a full-size truck
- Simple configurations with reliable off-road performance
- An alternative to more expensive models like the Ridgeline
It performs especially well in southern and midwestern U.S. states, where trucks are both tools and daily drivers.
What Sets the Frontier Apart?
- Built in the U.S. by U.S. workers
- Consistent horsepower leader in its class
- Less complex trim structure than rivals
- Improved infotainment system over older models
Final Thoughts
The 2025 Nissan Frontier winning the "Coolest Thing Made in Mississippi" is more than a local honor. It shows the vehicle's strong connection to American manufacturing, combined with a reliable platform that meets real-world needs. For buyers looking for a powerful, modern midsize pickup, the Frontier should be on the shortlist.
